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IP/IT, DATA

Digitalization and accelerating technological developments are creating new challenges for legal work. We often have to interpret legislation created in an earlier technological environment. All of this requires a great deal of creativity, learning, and innovation in the work of advisers.
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OUR LATEST POSTS

Abigél Sill

A Tiny Cookie – A Hefty Fine

Abigél Sill | 2 October 2025

In early September, the French data protection authority issued a precedent-setting decision: it fined Shein’s Irish subsidiary for serious violations of cookie and user consent regulations. The ruling goes far beyond a single fine and sends a clear message: cookie-related data protection rules must be taken seriously.

Zoltán Tarján

Interview with the AI Agent: The Legal Side of HR Sci-Fi

Zoltán Tarján | 23 April 2025

HR sci-fi is unfolding before our eyes: there is no doubt that HR technologies represent one of the fastest-evolving segments of digitalization and artificial intelligence. Today, it’s entirely common for candidates to be interviewed by AI chatbots, payroll processes to be assisted by AI-based software, and predictive analytics powered by AI to be used in workforce planning. While progress cannot be halted, it's essential to pay close attention to legal compliance requirements during this hyperspace-speed transformation—otherwise, poorly executed digitalization could lead to serious headaches.

The intersection of intellectual property, information technology, and data protection has become the cornerstone of modern business success. In today's rapidly evolving digital landscape, companies must navigate complex regulatory frameworks while protecting their most valuable assets – their innovations, data, and digital infrastructure. At Jalsovszky, we have established ourselves as Hungary's premier legal practice for comprehensive IP, IT, and data protection services, helping international businesses thrive in the digital economy while maintaining full regulatory compliance.

Our integrated approach recognizes that intellectual property, cybersecurity, and data protection are no longer separate legal disciplines but interconnected elements of a comprehensive business protection strategy. As Hungary continues to develop as a regional technology hub, businesses operating in this space face increasingly sophisticated legal challenges that require specialized expertise and strategic thinking.

We understand that successful digital transformation requires more than just technical implementation – it demands a thorough understanding of legal frameworks, regulatory requirements, and risk management strategies. Our team combines deep technical knowledge with practical legal expertise, ensuring that our clients can innovate confidently while maintaining compliance with Hungary's evolving legal landscape.

The trust that international technology companies, established corporations, and emerging startups place in our services reflects our commitment to delivering practical solutions that protect intellectual property rights, ensure data security, and enable sustainable digital growth.

Comprehensive Intellectual Property Protection

Innovation drives business success, but without proper legal protection, even the most groundbreaking developments can lose their competitive advantage. As a team of leading IP lawyers in Budapest, we provide comprehensive intellectual property services that protect our clients' innovations while maximizing their commercial value through strategic portfolio management and enforcement strategies.

Trademark protection and brand management have become increasingly complex in the digital age, where brand reputation and market presence extend far beyond traditional boundaries. As an experienced team of trademark attorneys in Hungary, we help clients develop comprehensive trademark strategies that protect brand assets across multiple jurisdictions and digital platforms. Our services encompass trademark searching, application filing, prosecution, opposition proceedings, and ongoing portfolio management.

Copyright protection for digital content, software, and creative works requires specialized understanding of evolving legal frameworks and international treaty obligations. We assist clients in protecting various forms of creative expression while developing licensing strategies that maximize commercial opportunities and revenue generation.

Trade secret protection has gained renewed importance as companies increasingly rely on proprietary information and confidential business processes. We help clients identify, protect, and enforce trade secret rights through comprehensive confidentiality protocols, employee training programs, and enforcement strategies when violations occur.

Advanced Cybersecurity Legal Services

Cybersecurity has evolved from a technical concern to a fundamental business risk that requires comprehensive legal and regulatory strategies. As a specialized team of cybersecurity lawyers in Hungary, we provide integrated legal services that help businesses develop robust cybersecurity frameworks while ensuring compliance with evolving regulatory requirements and industry standards.

Incident response planning and breach management represent critical areas where proper legal preparation can significantly impact business outcomes. We work with clients to develop comprehensive incident response protocols that address immediate security concerns while protecting legal interests and maintaining regulatory compliance. Our approach integrates technical response capabilities with legal considerations, ensuring coordinated responses that minimize business disruption and legal exposure.

Cybersecurity compliance frameworks continue to evolve as regulators recognize the critical importance of digital security. We help clients navigate complex regulatory requirements including NIS2 Directive implementations, sector-specific cybersecurity obligations, and emerging regulatory frameworks that affect various industries.

Vendor and third-party risk management has become increasingly important as businesses rely on complex supply chains and service provider relationships. We assist clients in developing comprehensive vendor management programs that address cybersecurity risks while maintaining operational flexibility and commercial efficiency.

Cyber insurance and risk transfer strategies require careful coordination between legal requirements, technical capabilities, and commercial objectives. We work with clients and their insurance advisors to develop comprehensive risk transfer strategies that provide adequate protection while supporting business operations.

Expert Data Protection and Privacy Compliance

Data protection regulation has fundamentally transformed how businesses collect, process, and manage personal information. With our experienced GDPR lawyer in Budapest, we provide comprehensive data protection services that help international businesses navigate complex regulatory requirements while maintaining operational efficiency and competitive advantage.

GDPR compliance implementation requires systematic attention to data processing activities, privacy rights, and regulatory obligations that affect virtually every aspect of modern business operations. We assist clients in developing comprehensive compliance frameworks that address data mapping, consent management, privacy impact assessments, and ongoing monitoring requirements.

Cross-border data transfer arrangements have become increasingly complex following various international regulatory developments. We help clients develop compliant data transfer mechanisms including Standard Contractual Clauses, Binding Corporate Rules, and adequacy decision frameworks that enable international business operations while maintaining regulatory compliance.

Privacy by design and data minimization strategies represent proactive approaches to data protection that can provide competitive advantages while ensuring compliance. We work with clients to embed privacy considerations into business processes, product development, and system architecture decisions from initial planning stages.

Data protection officer (DPO) in Hungary services require specialized expertise in regulatory requirements, technical implementation, and ongoing monitoring capabilities. We provide both external DPO services and guidance for internal DPO appointment and management, ensuring that our clients maintain effective privacy governance structures.

Technology and Digital Business Legal Support

The digital economy presents unique legal challenges that require specialized expertise in technology transactions, digital platform regulation, and emerging technology governance. We provide comprehensive legal support for businesses operating in digital environments, from traditional companies undergoing digital transformation to pure-play technology companies.

Software licensing and technology transfer agreements require careful attention to intellectual property rights, liability allocation, and regulatory compliance requirements. We assist clients in negotiating and drafting various forms of technology agreements including software licenses, development agreements, distribution arrangements, and technology transfer protocols.

Digital platform and marketplace regulation continues to evolve as regulators address competition concerns, consumer protection issues, and market concentration questions. We help platform operators and marketplace participants navigate emerging regulatory requirements while maintaining competitive positioning and operational flexibility.

Artificial intelligence (AI) and emerging technology governance represent frontier areas where legal frameworks continue to develop. We provide strategic guidance on AI governance, algorithmic accountability, and emerging technology compliance requirements that help clients position themselves advantageously as regulatory frameworks mature.

Cloud computing and data localization requirements create complex compliance challenges for businesses operating across multiple jurisdictions. We assist clients in developing cloud strategies that optimize operational efficiency while meeting data residency, security, and compliance requirements.

Integrated Risk Management and Compliance

Modern businesses require integrated approaches to IP, IT, and data protection that recognize the interconnected nature of these legal disciplines. We provide comprehensive risk management services that address these challenges holistically while supporting broader business objectives and strategic initiatives.

Compliance audits and risk assessments help identify potential exposures across IP, cybersecurity, and data protection areas before they develop into significant problems. Our systematic approach evaluates current practices against applicable legal requirements while identifying opportunities for operational improvement and competitive advantage.

Policy development and implementation services focus on creating practical frameworks that support compliance while enabling efficient business operations. We work with clients to develop integrated policies addressing intellectual property management, cybersecurity protocols, and data protection requirements.

Training and awareness programs for management teams and employees help ensure that compliance frameworks are effectively implemented throughout organizations. These programs address practical application of legal requirements while building organizational capabilities for ongoing compliance management.

Strategic Legal Partnership

We understand that success in the digital economy requires more than regulatory compliance – it demands strategic thinking about how legal frameworks can support and enhance business objectives.

The complexity of modern IP, IT, and data protection challenges requires legal partners who combine deep technical understanding with practical business insight. Jalsovszky brings this unique combination of capabilities, enabling us to provide advice that is both legally sound and commercially practical.

Our client-focused approach ensures that we understand each business's unique technology environment, competitive position, and growth objectives. This understanding enables us to provide tailored legal solutions that support innovation while maintaining comprehensive protection for intellectual property, data assets, and digital infrastructure.

When you engage our IP, IT, and data protection team, you gain access to Hungary's most experienced technology lawyers, comprehensive regulatory expertise, and the confidence that comes from working with legal advisors who understand both the technical and commercial dimensions of digital business success.